The project objectives are:
The eco-economy is a strong alternative to the current economic model. It is oriented to improve human welfare, social equity and responsible consumption of natural resources, reducing the damage that human action causes on the environment, threatening biodiversity and increasing the vulnerability of ecosystems. This new orientation is producing a gradual change in the industrial sector, on a global scale.
The company contributes to the eco-economy mainly through the incorporation of eco-innovation in strategy and business model, allowing it to be both more sustainable and more competitive. This goes through measures such as reducing production costs, energy efficiency, waste impact reduction, differentiation, creating new market segments or improving the image and reputation of the company. The focus on eco-innovation is a good opportunity to increase consolidated business.